The practice of promoting and injecting the culture or language onto another nation is also known as Cultural Imperialism. For centuries, countries had been imposing their cultural norms and values to others. Amid today’s society of political power and globalisation, the United States is held most responsible for cultural imperialism, through intruding and spreading their culture to other countries of the world, or rather a term coined as “Americanization”. It describes the influence of the United States on the popular culture, technology and language, which they have on other countries.
The first most significant symbol of the U.S influence would the Fast Food culture, where most people would call Macdonald’s, the founding father of fast food. Such other examples of fast food chains to emerge out of America would be KFC, Burger King and Pizza Hut. It is not uncommon to find out that many of these fast food outlets exist in numerous parts of the world today.
Technology has been also rapidly evolving in the United States, and it is no surprise to know that some of these Social Media sites have taken the internet worldwide by storm. Having said that, the media is also another important factor of culture imperialism that the U.S has stamped on other countries. With popular networking sites like Twitter and Facebook emerging over the recent years, social media users across the globe have also start adopting such social media sites to stay connected to the world.
Language is another consideration when speaking about cultural imperialism, and the most widely used language in the world now is English. The importance of learning English is not just for political or economic issues but not logically, it is the need for a universal language. English has become the language of business, education, internet and even in the entertainment industry. Take Japan for example, the English language has impacted them in such a way that certain Japanese words or phrases has been infused with the English language such that “Cuto” means cute, and “Gesto” means guest.
There are also other considerations in how the influence of the U.S have on the rest of the world. Through the media, they continue to spread their cultures and universal values across the globe. To some countries, they view the spread of the american culture as beneficial to them.
However, in spite of all these, there are also countries that sees the American cultural imperialism as a threat to their own culture. We should not forget that it is the culture that makes a country so diversely attracting and unique from each other and each have the right to express themselves. Some the spread of American culture as a message of the United States dominance in the world. Language is a factor that is often debated in culture imperialism. While some see the need for English to be learned worldwide, others view it as a threat to their own local language. In some countries, social media sites such as Facebook and even youtube are banned. With regards to the media as well, India has its own film industry in “Bollywood” where they are not affected by the cultural identity of the U.S hollywood.
I guess that is no correct answer to whether cultural imperialism should be supported. It is a question with no definitive conclusion. I will also find it difficult to take a stand if I have to. Let’s just put it that I always believe a country’s uniqueness is based on its culture and therefore, their extinction of culture might be at threat from cultural imperialism.
So what do you people think of the spread of the U.S culture or just cultural imperialism in general. Are you for or against it. Or maybe apart from the English language, should americans learn a second language as well? Discuss!